Maurice Cox, FAIA (right) delivers the keynote presentation at the inaugural Making Great Cities forum (photo by Michael Soraci, Assoc. AIA)
A
diverse audience packed the Center for Meeting and Learning at Lane Community
College’s new downtown campus on Friday, October 19 to attend the first of the Making
Great Cities series of community-wide forums about design excellence at
the building, urban, and metro scales. Produced by a new
and creative partnership(1), Making Great Cities promises timely, meaningful, and defining dialogue about
how to improve our built environment.
Design Excellence Committee program coordinator Kaarin Knudsen, Assoc. AIA, set the evening’s table by citing Eugene’s
recent progress on the urban design front. She noted how most of us today
recognize it’s less about if change will happen downtown and more about what
this change is, how it is occurring, and the impetus it is building.
The successes of recent developments in our city’s core hint at
the possibilities. The sidewalks are bustling with pedestrians for the first
time in decades. Recently vacant storefronts are filled once more. New
businesses are choosing to make downtown their home. Happily, the notorious
“pits” are filled in and a fading memory. As Kaarin observed, now is a
propitious time to broaden the discussion about what it will take to make
certain downtown Eugene’s future as our metropolitan area’s vibrant urban core
is assured.
Michael Fifield, FAIA expounded on
the role design excellence plays in the making of a great city and introduced
the inimitable Bob Hastings, FAIA, who
in turn introduced the evening’s keynote speaker, Maurice Cox, FAIA.
Maurice
is the former mayor of Charlottesville, VA, a past member of the faculty at the
University of Virginia, co-founder of the national SEED (Social, Economic, Environmental, Design) Network, and is now director of Tulane University’s City Center Initiative. During his fruitful appointment as Director of Design at the
National Endowment for the Arts, Maurice oversaw the Mayors’ Institute on City Design, the Governors’ Institute on Community Design,
and Your Town: The Citizens’ Institute on Rural Design.
At the NEA, he helped to provide professional leadership in architecture and
design at many levels of government for a diverse collection of communities. Maurice’s
history of forging real ties between design education, the political realm, and
the public has garnered him broad respect as a community designer and leader of
the public interest design movement.
The
primary message Maurice delivered in Eugene was that architects must act as
leaders to ensure design excellence is at the center of any discussion about
the future of our cities. He quoted Thomas
Jefferson, who famously declared that “design activity and political thought
are indivisible.” Fundamentally, it is Maurice’s belief that
exercising leadership is the way to build a constituency for design excellence
and influence a community to confront its adaptive challenges—those gaps
between a community’s values and the current reality that cannot be closed by
routine behavior.
Perhaps
the most significant of these adaptive challenges is identifying who needs to
be at the table during deliberations about the future of our cities. The people
who most need to be there are perhaps not the first we would think of. Maurice
pointed out it is precisely those whose behavior and beliefs must be changed
that would benefit the most by being a part of the discussion. Engendering a
culture that values design excellence does not happen in an echo chamber.
Translating
a vocabulary foreign to most people requires leaders committed to that task,
designers who enjoy the process of engagement. A designer in the public arena—as Maurice has been—has an opportunity to
engage and bring together everyone who has a stake in the future of a city.
This creates a dialogue that can touch on the benefits and not just the risks
of change.
Maurice
enjoyed 17 years in Charlottesville, both in academia and the political arena,
plenty of time during which he would make his mark. During his tenure as mayor,
he advanced a platform premised upon developing a public appreciation for
design excellence. Maurice’s measure of success is the extent to which citizens
come to understand design excellence is synonymous with quality of life and a
basic democratic right as opposed to something that should only
be available to those that can afford it.
How
did he do this? Maurice created more venues for design leadership in Charlottesville
and then exploited those to the fullest extent possible. He worked to change his
city’s values structure such that more people than before view design as a
public issue and believe design excellence makes good fiscal sense.
Maurice
described 10 strategies he backed to promote this agenda:
1. Pace change and the
community will make courageous choices
-
Use public process to build a community’s capacity to
accept change
- Take the necessary time to build trust
- Establish a constituency for design excellence
2. Encourage elected
leaders to be visionary and think long-term
-
Educate elected officials about the art and design of
cities
3. Lead with public
investment and private investment will follow
-
Raise the bar
- Serve the public interest
- Award young, fresh-thinking design firms (less than five
years) with public commissions
4. Change the rules of
development
-
Implement new zoning ordinances
- Allow high density to happen
5. Foster neighborhoods’
unique identities
-
Engage neighbors in the rewriting of the rules for
development
6. Make a place for designers
in the civic life of your community
-
Encourage architects to serve on planning commissions,
design review panels, or pursue political office (during his administration,
Maurice appointed 24 Charlottesville designers to boards and commissions)
- Use public art to delight and provoke thought. If you use
public art to delight and provoke thought, citizens will reengage in public
life.
- Provide a “neutral ground” away from City Hall and city
departments to serve as a forum for community discussions and education about
design excellence
7. Engage young people in solving problems &
design the best places for them
-
Build a youthful
enthusiasm and expectation for design excellence
8. Lead by example
-
Embody the best design thoughts in the development of
public spaces
9. Hold design
competitions
-
Engender a culture of design excellence
- Use student design competitions as testing grounds for
new ideas
10. Design according to
your community’s values
-
Enlarge the community’s capacity to accept change
The
results in Charlottesville have been remarkable. Among the successful projects the
city developed over a period of years (not overnight) are the central
Charlottesville transit hub, and a vibrant pedestrian mall boasting highly patronized
performance venues, shops, and restaurants at street level with residences above.
Maurice drew comparisons between Charlottesville and Eugene. Like others in the
audience, I found the urge to make such comparisons irresistible. Both cities
are college towns of not dissimilar sizes, but it is the differences between
the two that are more noteworthy.
Unlike
Eugene, Charlottesville’s development is not constrained by an urban growth
boundary. Oregon’s enlightened land use legislation serves to preserve
irreplaceable natural and agricultural areas in the vicinity of its towns and
cities. The absence of similar UGB regulations in Virginia could result in
uncontrolled sprawl but Charlottesville’s emphasis upon growing up, growing
better and the virtues of urban density counter the lure of spreading outward.
Charlottesville
formed a “Design Task Force” comprised of respected architects,
academics, and citizens to vet the design of key public projects. Eugene has yet to take this
step; a sea change will be necessary before I can imagine there will enough
support for such a concept in our community.
Local
architects established the Charlottesville Community Design Center, which elevated
the status of design and served as a common ground for progressive ideas about
how to improve the city from physical, policy, and social perspectives. The
Center successfully bridged the gap between aspirations and reality while
building the public’s trust in the power of good design. It emphasized the
inclusionary aspect of design processes and promotes designers as facilitators,
problem solvers, activists, and advocates. AIA-SWO objectives for its nascent
design center, the Octagon, are
similar. Charlottesville’s experience serves as an example for Eugene’s
design community to emulate.
The late U.S. senator Daniel Patrick Moynihan greatly influenced Maurice’s thinking. Moynihan was a champion
of the GSA’s Design Excellence Program for federal architecture. He believed
the quality of design is a public issue and a political fact. Maurice cited Moynihan
to remind us that good design for all people has far-reaching ramifications. He is sustaining Moynihan’s legacy while also doing his part to advance
public architecture and urban design.
Charlottesville’s Freedom of Speech Wall, the result of an open
competition for a public art piece. Photo by Daniel Rothamel [CC-BY-2.0
(http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
Without a doubt in my mind, the
AIA-SWO Design Excellence Committee absolutely made the correct choice in
selecting Maurice as its speaker for the inaugural Making Great Cities forum. Broadening the discussion about design excellence and its value
to Eugeneans is precisely the message the audience gathered needed to hear. Our
city may be on the verge of viewing design excellence as a political imperative.
If the Making
Great Cities series continues to present
speakers of the caliber of Maurice Cox, I’m confident we’ll cross this
threshold sooner rather than later.
(1) Led by
the AIA/SWO Design Excellence Committee and including the City Club of Eugene,
the University of Oregon, local community groups, Lane Transit District, and
the City of Eugene.