AIA-SWO members
and colleagues gathered at the Hult Center for the Performing Arts for the 2014
AIA-SWO Design Awards dinner, Thursday, May 22 (my photo)
Last Thursday evening was a fabulous one on the AIA-Southwestern
Oregon calendar. Not only did our chapter celebrate the best work produced by
its own, it also further honed its message regarding the importance of design
excellence. It’s hard to put into words,
but I distinctly sensed that AIA-SWO is coming of age and poised on the edge of
something special.
AIA-SWO Design Excellence Committee program coordinator Kaarin Knudson, Assoc. AIA said it
best: quality
matters. By this, Kaarin meant not only the quality of the Design Excellence
presentations but also the quality of the best work we produce every day. The
quality of our architecture influences the health and vitality of our
communities, shaping our lives and those of our families, friends, and neighbors. Although
some may be inclined to contend otherwise, it is far from being elitist, naïve,
or foolhardy of us to pursue design excellence.
More
than ever before, people are realizing design excellence is a necessary investment
in the creation of a prosperous, cohesive, and harmonious society. They’re
learning the pursuit of excellence need not be an expensive or aimless folly. They’re
coming to understand that design excellence is a verb as well as a noun,
inasmuch as it is a state of action and a means to an end. Accordingly, our
duty as architects is to provide the leadership toward design excellence our
families, friends, and neighbors are expecting of us.
By
pairing the 2014 Design Awards program with the second installment of the
Design Excellence Committee’s Making
Great Cities series of presentations, AIA-Southwestern Oregon demonstrated
a growing appreciation of its role as a thought leader in our community. As an
organization, AIA-SWO does enjoy the imprimatur of professional standing and
tradition. It does have the power to influence policy-makers and positively
shape future development. AIA-SWO is learning to flex its muscles and is making
a difference. This is healthy for everyone and a great thing to see.
Making Great Cities
The AIA-SWO Design Excellence
committee established the Making Great
Cities series with the goal of creating a forum for community discussions
about the built environment. The first installment last fall featured architect
and former mayor of Charlottesville, VA Maurice Cox, FAIA. His primary message was that architects must act as
leaders to ensure design excellence is at the center of any discussion about
the future of our cities. Fundamentally, it is his belief that exercising
leadership is the way to build a constituency for design excellence and
influence a community to confront its adaptive challenges—those gaps between a
community’s values and the current reality that cannot be closed by routine
behavior.
The spotlight of last Thursday’s second Making Great Cities presentation in the
Soreng Theater at the Hult Center for the Performing Arts shined on Carol Coletta, vice president of the John S. and James L. Knight Foundation, and former director of ArtPlace and president of CEOs for Cities.
Like Maurice Cox before her, Carol also served as executive director of the
Mayor’s Institute on City Design. She has spoken extensively on the future of
cities, including how communities develop, attract, and retain talent.
Carol Coletta
Carol
entitled her talk “Talent+Opportunity+Place.”
One of her goals was to emphasize the importance of making informed decisions
about our communities in the face of pervasive misinformation. Additionally,
she called attention to how broad, distributed leadership (the kind we as
architects can provide) is necessary to get anything done. As she explained,
the days of top-down leadership—when a handful of rich, white guys could call the
shots—are no more.
Carol
sounded a precautionary note. Too much about how we arrive at decisions is
based upon contrasting realities and myths. Our challenge is to sort through
the media flotsam and determine what’s real and what is not. A case in point:
Carol cited the all too common meme today that questions whether higher
education and acquiring a college degree is still worth it given the mounting
costs of tuition. Of course it is, but an alarming number of pundits point to
the example of famous dropouts like Bill Gates and Steve Jobs as exceptions
that belie the value of matriculation. “College is for suckers” they say.
Likewise, we’ve been brainwashed by a constant barrage of fear-inducing news
reports regarding crime. The reality is the incidence of crime in cities across
the nation is actually on the decline. We shouldn’t allow the fear of myths to dictate
very real decisions affecting the future of our communities.
Carol
firmly believes an informed and engaged community is essential to a strong
democracy. The key is getting the information right to begin with and to the
right people. Misinformation keeps communities distracted and confused, but it
will be in the disruptive changes that are cultivating the misinformation
around us that we will find positive leverage.
The
kinds of disruptive changes we are seeing include radical advancements in
technology and rapid evolution of media for communications. Consider the fact
that a young child today has never known a world without powerful smart phones.
Or think a moment about the increasing number of young adults who no longer
consider possessing a driver’s license as necessary. These aren’t small changes
and they have impacted everyone. They call for innovation, focus, and a
re-calibration of what constitutes a successful community.
A key
disruptor within contemporary society is the ease of mobility we enjoy. It’s
very easy, particularly for younger people, to seek out the places they find
most attractive (they often prioritize selecting a desirable urban core within
which to live before looking for available jobs). This is especially true for
the best and brightest of this youthful and mobile cohort, so attracting and
retaining young talent has become essential to the economic strategies of the
most savvy cities and towns. These communities focus on this young talent, not
because it’s hip or cool to do so, but for the reason that without young,
well-educated professionals their ability to compete effectively is severely
compromised.
Carol
pointed out how fortunate we are in Eugene because we are blessed by the
presence of a major university and other institutions of higher learning. Our
challenge is to continue to develop a community that not only attracts the most
promising students from around the country and the world, but also keeps them
here after they graduate. Good places attract and retain good talent.
Good
places are also accelerators for opportunity. It is in the realm of opportunity
that misinformation has frequently prevailed. Well-meaning planners have too
often concentrated services for those in need, resulting in de facto socio-economic segregation by
geography. Carol believes this is precisely the wrong strategy for improving
access to opportunity: access to the best education, employment, and upward
mobility. She advocates developing economically integrated neighborhoods
because economic segregation has fundamentally proven to be a disaster and the
antithesis of a city comprised of vibrant neighborhoods. Zip code alone should
not dictate a person’s destiny; if it is allowed to do so, the American dream
is dead.
Carol
pointed out that disadvantaged people who live in economically integrated
neighborhoods are the ones who attain and exercise upward economic mobility.
Integrated neighborhoods typically provide access to better public services,
feature stronger political advocates, are home to the best public schools, and foster
broader support networks among neighbors. Diversity of educational levels also tends
to benefit those with less education. The combination of talent and opportunity
is exceedingly powerful, and it is investment in place that nurtures and allows
their grouping to flourish.
Carol concluded
her talk with the following three questions, each one a criterion for
evaluating each decision we make as a community:
Will this decision increase the supply of talent?
Will this decision increase economic integration?
Will we know we made the right choices for the common good?
The
bottom line is investing in place is an economic development strategy because
attracting talent needs to be at the heart of the strategy. We need to design
for economic integration because providing ample opportunities for upward
mobility is likewise a key to economic vitality and resilience. And the key is
creating the kinds of places people want to live, work, and play in. This is
the opportunity our profession is embracing. Let’s grab the brass ring, demand
high standards of ourselves, and become the leaders our communities need.
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I commented previously when
discussing the first Making Great Cities
presentation (by Maurice Cox) that broadening the discussion about design
excellence and its value to Eugeneans is precisely the message we need to hear.
Carol Coletta definitely reinforced this point. So far, the high quality of the
Making
Great Cities series has me confident there
will soon be community consensus regarding design excellence as a political
imperative. Thanks to the efforts of the AIA-SWO Design Excellence committee,
that critical mass is quickly approaching.
If you were unable to attend Carol Coletta’s
lecture,
you’re in luck because it was
jointly produced by the AIA-SWO Design Excellence committee and City Club of
Eugene. As with all of its meetings, City Club records the proceedings for
later broadcast on KLCC. City Club is a natural partner for the Design
Excellence Committee as both groups seek to provide
credible analyses of community issues, foster creative problem solving, honor
diverse perspectives, arouse appreciation for the obligations of citizenship,
and stimulate informed community decision-making and constructive action.
Here’s
the link to the recorded broadcast:
2014 AIA-Southwestern Oregon Design Awards
AIA-SWO’s
members and colleagues turned out in fine fashion for the 2014 Design Awards
dinner and presentation. The production was first-rate in all respects, from
the backdrop of the Hult Center’s soaring lobby to the excellent cuisine
provided by Marché. Most
importantly, the jury’s commentary and selections were equal to the setting and
more than met expectations bred by five long years of anticipation since the
last AIA-SWO design awards program.
The
jury—consisting
of Carol Coletta (fresh off her Making Great Cities appearance), Laura Hafermann, AIA, Dennis McFadden, FAIA, and chair David Tryba, FAIA—selected a total of
13 projects to receive awards. Of these, the jury recognized two student
projects (this being the first time for a student design award category). The
projects selected for the professional categories included six Citation Awards,
three Merit Awards, and two Honor Awards (the AIA’s highest commendation).
Rowell Brokaw Architects was the evening’s big winner, taking home an
unprecedented seven total awards.
Student Awards:
Annie Chiang
Back On Track: Modular Post Office
Kyle Stuart-Willis &
Jiawei Mai
Transporting Miami
Citation Awards:
Photo: Christian Columbres
Robertson/Sherwood/Architects,
PC
with SRG Partnership
& Pyatok Architects
Merit Awards:
Rowell Brokaw Architects, PC:
Photo: Christian Columbres
Rowell Brokaw
Architects, PC
Honor Awards:
Photo: Christian Columbres
You can find complete slide presentations for each of the winning
projects at the AIA-Southwestern Oregon website by clicking this link. The
entrants furnished all of the photographs I’ve used here in this blog post and
in the slide presentations. I’d like to credit all of the photographers but I
simply do not have complete information for attribution; I’ll make sure to add
photo credits for all the images once I have them.
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Some critics deride design awards programs for creating false meritocracies,
being superficial beauty contests, and reflecting the biases of specific juries. Having sat on the other side of the table myself,(1) I know the
limitations of the process preclude a complete
appreciation for the entirety of each submitted project’s virtues. Nevertheless, conferring awards does
showcase to the public what we believe to be
exceptional buildings. Design awards help us to celebrate what we do as
architects. They are evidence our profession aspires to be the best it can be.
They elevate the quality of our work by setting the bar high.
For AIA-Southwestern Oregon, there’s no doubt Rowell Brokaw
Architects has raised that bar to its highest level ever. The quality of the
firm’s work speaks for itself. RBA is ascendant. We can expect much more of the
same in the years to come. This is another reason why design awards programs
are a good thing. Healthy competition between firms—vying for recognition as
the best of the best—also engenders vigorous and healthy discussions about the
nature and definition of design excellence. We’re all winners when this
happens.
Five years is far too long between one AIA-SWO design awards
program and the next. We can blame the debilitating Great Recession for its
protracted absence. Abbreviating the cycle to every three years would be ideal.
I know I am not alone in looking forward to the next edition and once again
recognizing and celebrating the best work of AIA-Southwestern Oregon member
firms.