What’s in a Name?

(Images from the Engage Eugene website)

“What’s in a name? That which we call a rose By any other name would smell as sweet.” 

(William Shakespeare, Romeo and Juliet) 

Shakespeare didn’t think names should matter much. Romeo’s family name was an obstacle between him and Juliet. She could not freely love him because he was a Montague, from a rival house to that of her family’s. Juliet lamented that merely his name could be a barrier between them. 

The fact is names do matter. We name things to help us know how they fit into our view of the world. When we hear names, whether they belong to persons, objects, or places, they tell the world something about the people who chose them—their beliefs, what is important to them, how they identify themselves and their kin. 

Place-names are especially notable because they reflect the values of a community and what that community considers of social importance. Place-names are often a means of preserving the cultural heritage of a district or town, becoming a part of the linguistic and local identity of the people who live there. 

The need to choose street names for the future Downtown Riverfront district in Eugene presented the city with an opportunity to contribute toward the perceptions of who we are and how we present ourselves to visitors from elsewhere. 

Though naming is sometimes spontaneous or established through persistence of popular usage (think of Kesey Square in Eugene, which began its life as Broadway Plaza), we mostly choose street names nowadays through official processes intended to be as considerate as possible of tradition, history, and other factors of worth to a plurality of the community. In the case of the new Downtown Riverfront streets, the City of Eugene issued an open call for name ideas. More than 600 people responded(1) , contributing about 1,100 suggestions. The City winnowed down the list to 12 possible names, which it then presented to everyone for online voting through the Engage Eugene website. Voting concluded on October 18, and Mayor Lucy Vinis then reviewed the top-scoring choices and selected the final names. 

“The creativity of our community really came through with all of the name suggestions,” the mayor said at last Tuesday’s media event revealing the names for three new streets. “It has also been an opportunity to learn more about our own history as a city and highlight stories we may not often hear. I’m excited that we are at this point and look forward to walking down these streets to the river soon!” 

Here are the names for the new streets and what or who they represent: 

Annie Mims Lane
Annie Mims and her husband were the first African American family to own a home in Eugene at a time when African Americans were excluded from living in the city limits and redlining was rampant. The Mims’ opened their home and guest house to African American laborers, performers, athletes, students, and others in need of a place to stay when hotels and businesses refused service to African American people prior to public accommodation laws. 

Nak-nak Avenue
Nak-nak (pronounced knawk-knawk) is the indigenous Kalapuya word for “duck.” Indigenous Kalapuya occupied much of our area until the 1830s, when many died of infectious diseases brought to the area by white explorers and traders. In 1855 the Kalapuya Treaty was signed handing over much of the Willamette Valley to the United States. At the time of the treaty, it’s estimated that only 400 Kalapuya remained.

Wiley Griffon Way
Wiley Griffon was among Eugene’s earliest documented African American residents. He drove Eugene’s first horse drawn streetcar system and later worked as a janitor at the University of Oregon. He remarkably owned a home near the Riverfront at what is presently E. 4th and Mill during a time when African American people were excluded by law from living not only in the city limits, but in the state of Oregon. 

The new street names will do their part to correct a historically ensconced imbalance by helping tell the much-neglected stories of previously marginalized communities or persons. The new names will provide evidence of Eugene’s cultural richness and contribute toward its unique sense of place in ways “Broadway” or “Washington Street” do not. If it were not for the City of Eugene’s efforts, I may never have known who Annie Mims and Wiley Griffon were, or what the Kalapuya word for “duck” is. Like Mayor Vinis, I’m looking forward to one day strolling the new streets and reflecting upon why their names should be of significance to all of us. 

(1)  I offered my own, unsuccessful candidate for one of the street names: Mudhole Way. Eugene Skinner founded “Eugene City” in 1853, but it was known to many during its early years as “Skinner’s Mudhole.”

Out with the Old and in with the New

The new Hayward Field under construction, November 24, 2019 (photos by me)

Today’s edition of The Register-Guard featured two front-page articles about the billions of dollars invested in new construction on the University of Oregon campus during the past decade. As the paper reported, the construction boom continues, with major projects including the Knight Campus for Accelerating Scientific Impact, new residence halls, a new classroom building, and development of the former Romania Chevrolet dealership site either already under way or in the works. All are contributing toward a reimagining of the University as it differentiates and positions itself within an increasingly competitive higher education landscape. 

Among these new projects, the new Hayward Field project certainly stands out. Referred to disingenuously by the University as a “renovation,” its sole claim to the legacy of historic Hayward Field is the ground it has risen from, hallowed ground though it is. The design—by the SRG Partnership—is even more jaw-dropping in person than it was in renderings. There’s no doubt it will be among the finest track & field venues in the world upon its completion next spring and further cement Eugene’s reputation as “Track Town USA.” I’m looking forward to experiencing a meet there once it opens. 

Something I’ve never understood about the design of the new Hayward Field is how the seating capacity can be expanded from 12,650 permanent seats to “nearly 25,000” as the University’s fact sheet claims. The figure of 12,650 permanent seats seems low given the immense proportions of the facility. Will the permanent configuration appear incomplete? Also, how much shade from the sun and shelter from rain will the roof provide? Can the new design come close to replicating the unmatched atmosphere the old East Grandstand provided? 

View outside the southeast corner from Agate Street.

The new Hayward Field will remind very few of its historic predecessor, and that’s fine. It couldn’t be more different. Its striking appearance is consistent with a brand the “University of Nike” and, by way of association, the City of Eugene are happy to promote: flashy, futuristic, and forward-thinking. Time will tell whether this branding wears well. 

If I had not lived in Eugene and witnessed the new construction at the University of Oregon in real time, I wonder if I would be awed upon seeing all the new architecture at once or wistful for the campus I knew as a student during the early 1980s. I suspect I would experience both emotions. Oregon is my alma mater and holds my unwavering reverence. My hope is it will retain the physical qualities and charm that made it unique, and not become unrecognizable as the current and future waves of new work redefine the campus fabric. 

Civic Park Update

Aerial view of the Civic Park site by Meadowhawk Imagery (all other photos by me).

The phoenix-like rising of Civic Park from the ashes of historic Civic Stadium is rewarding the faith of the Eugene Civic Alliance (ECA) and its supporters in the promise of a new community sports and recreation venue. As I first wrote almost three years ago during the design phase, ECA envisions Civic Park providing much-needed facilities for sports and exercise in the heart of Eugene, an attractive place offering equitable access for children and others to improve health and fitness. The first phase of the project is well on its way toward completion next spring, so an update on its progress is in order.

The current scope underway includes the new fieldhouse and administrative offices for KIDSPORTS, a new all-weather synthetic turf field, a City-owned “pocket park,” a multimodal path through the site, and parking for visitors, coaches, and staff. Phase 2 of the project will include a 2500-seat grandstand, spectator concourse, press box, ticket office, as well as locker/shower facilities, restrooms, and equipment storage areas. Fundraising permitting, ECA hopes to roll ahead directly with Phase 2 as soon as the first phase opens.

Generally, construction is proceeding apace. The outline of the building is fully formed. The roof is going on, as are the insulating sheathing and weather-barrier at the walls. Subcontractors are roughing in the mechanical, electrical, plumbing, and fire protection systems. The turf field is complete and already hosted ECA’s Day of Play last month when kids ages 6-12 had the opportunity to test their skills in multiple sports. Additional progress on the site is substantial, including the installation of various buried utilities and fine-grading of the pocket park and multimodal path.

The Chambers Construction team of Chris Boyum, Cassandra Dare, Jon Baugus, and Kris Vannett are doing an outstanding job of making Robertson/Sherwood/Architects look good. I learned early in my career about how dependent any project is upon a skilled and resourceful general contractor. I have a huge amount of respect for the job the GC does: seeing the big picture, orchestrating the performance of dozens of subcontractors and suppliers, ensuring project quality and conformance with the design intent, and maintaining jobsite safety. For Civic Park, Chambers also functions in a Construction Manager/General Contractor (CM/GC) capacity, providing ECA and our design team with critical cost reviews and constructability input from the earliest stages of design through the current construction period.

Interior of the gymnasium. Note the pre-engineered steel building frames (blue-grey components).

Civic Park has not been without its challenges. One of these has been the marriage of the KIDSPORTS building’s competing structural systems. The principal structural frame—supporting the enclosure over 21,500 square feet of gymnasium area—is a pre-engineered metal building system furnished by Butler Manufacturing Company. “Pre-engineered” means Butler’s in-house structural engineers designed the framing, as opposed to our design team’s structural engineer. Our engineer (Nathaniel Hardy of KPFF Consulting Engineers) designed the second structural system comprised of masonry bearing walls with steel beams and decking associated with the portion of the building devoted to offices, storage, and other ancillary spaces. The advantages of pre-engineered metal buildings are clear, most notably their lower cost (achieved through the most efficient and economical utilization of steel) and speed of fabrication and assembly; however, the lean nature of the Butler system assumes a greater tolerance for structural movement when subjected to lateral forces (wind or earthquakes) than can be endured by other type of structures.

The Butler Widespan Structural System is comprised of moment-resisting frames fabricated from plate steel and formed into “I” shapes through a manufacturing process. The frames can span large distances without intermediate supporting columns (96 feet in the case of our project). Each main frame column is pinned at its base. The loads imposed by lateral forces are transferred to the foundations through the unitary column/beam assembly but can significantly displace the frame at the roof level. Butler advised this displacement could be as much as three inches(!), which is significantly greater than the much more rigid load-bearing masonry system can assume. Consequently, we needed to anticipate the differential movement in our detailing of the building’s enclosing wall and roof assemblies.

Application of the adhesive between layers of the rigid roof insulation at the area of the single-ply membrane roof assembly.

Installation of the weatherproof barrier and sheet metal flashing in progress at the exterior wall.

3D model image prepared to assist the roofing and sheet metal subcontractors understand a movement joint detail.

Architecturally, the design of the KIDSPORTS building is deceptively simple. Our partners at Skylab Architecture (led by firm principal Jeff Kovel and senior architect Jamin Aasum) worked within the parameters set by a limited budget and the pre-engineered metal building system but were still able to include a dash of the firm’s signature angularity. The clearest evidence of Skylab’s mark will be the KIDSPORTS board room, which projects beyond the northwest corner of the otherwise prosaically rectilinear building. The board room spotlights the coming together of the competing structural systems: in addition to resolving the differences in expected deflection between the framing types, the projecting form also involves multiple enclosure systems (aluminum & glass curtain wall, metal rainscreen wall system, standing-seam metal roof, cantilevered sunshades, and a suspended metal soffit). We have spent a disproportionate amount of our design energy to carefully detail the varied junctures.

Exterior view of the west side of the future KIDSPORTS board room. Many different components will come together here, demanding a thorough understanding of how each will behave under gravity and lateral forces.

The coming weeks will see the addition of the building’s corrugated metal siding and the installation of the storefront and curtain wall systems. It’s all very exciting. As an architect there are few things more gratifying than the front-row seat I have from which to witness our team’s vision take shape. Along with everyone else involved with this greatly anticipated project, I look forward to seeing children and others happily using Civic Park, reaping the benefits of physical activity and healthy participation in organized sports.

Private Good and Public Space

Eugene (image from the Community Design Handbook)

Civil interest is commonly associated in this country with individual life, liberty, and the pursuit of happiness. Participation in the life of society is also ordinarily considered part of the “good life” envisioned by the nation's founders. Traditionally, this has meant engaging in the community realm—its public space—to secure its benefits. Unfortunately, for much of the past century investment in our public spaces suffered from indifference and antipathy. 

The presence of real public spaces is important to the existence of any civil society. So too is differentiating those spaces so they are as unique, context-specific, attractive, and meaningful as possible. Investing intellectual and monetary capital in the public realm—such as in downtown Eugene where we as a community exercise our social and civic functions—is crucial. Regardless of who makes that investment, the public realm should always remain free to use, accessible, and welcoming to people from all walks of life. 

Maximizing the public realm as a shared interest is important because it is our public spaces that most effectively differentiate here from everywhere and nowhere. In Eugene this means recognizing what makes our city’s cultural, physical, and historical context unique. It means countering the prevalent banality of Eugene’s public spaces. It means stressing the importance of physical structure and identity—the vividness of unique elements and conversely a grasp of the whole. It also means following principles of good urban form to help ensure the development of memorable, attractive public places. 

A characteristic of good public spaces is no one is excluded from using them. While this isn’t always the case for the buildings that shape those public spaces, no one argues buildings don’t contribute toward the success or failure of the urban settings of which they’re a part. People recognize good public spaces when they see and experience them. Likewise, they immediately know and pointedly avoid uncomfortable and unattractive places. 

We all bear the costs of negative externalities associated with poorly designed projects. These can include alienating streetscapes and the undesirable behavior that often accompanies them. Good design can make a difference. Enlightened municipalities are rewriting their land use codes to disincentivize urban sprawl and individuals’ reliance upon the automobile, while encouraging active sidewalks, walkable neighborhoods, and vibrant mixed-use developments. 

The consequences of negative externalities are one reason why form-based codes are finding increased acceptance in communities across the county. Unlike conventional zoning, form-based codes address the relationship between public and private spaces by prescribing the interaction between streets and buildings in terms of form, scale, and massing. For example, a form-based code typically regulates minimum as well as maximum building heights and building setback requirements, dictates building orientation, and specifies where parking areas should be located. Advocates for form-based codes cite their ease of use. Compared to conventional zoning documents, they are typically shorter and organized for visual access and readability. Their stated purpose is the shaping of a high-quality urban realm, a presumed public good. 

The City of Eugene worked with key stakeholders including local businesses, the University of Oregon, and surrounding residents to develop a form-based code for the Walnut Station node along Franklin Boulevard. Implemented as the S-WS Walnut Station Special Area Zone, the code retains aspects of a conventional land use code (such as the prohibition or segregation of certain uses), while aspiring to achieve a predictable built environment comprising quality public spaces. Time will tell if it is a success. 

Form-based codes do have their detractors. Critics argue form-based codes distort real estate markets, undermine the order of a spontaneous economy, and generally are representative of public-sector meddling in the rightful business of the private sector. They do constitute a form of taxation, imposing constraints on private goods. And from the perspective of some design professionals, form-based codes are overly prescriptive, sometimes fail to address the existing community context and character, and leave too little room for design discretion and creativity. 

The critics’ concerns have merit, but they don’t acknowledge the public and private benefits form-based codes often yield. The predictable physical results of form-based codes are good for business and in the public interest. That said, it’s prudent to be wary of imperfect planning tools shaped by imperfect, albeit well-intentioned, human beings. The dynamics of development and the factors that contribute to achieving a livable community will always be far too complex to effectively and flawlessly codify and regulate. Regardless, prescribing the type of development—as opposed to doing nothing at all—is necessary if we want the right outcome for our community. 

An excerpt from the Walnut Station form-based code.

The current Town Square project in downtown Eugene may be our best opportunity yet to realize the kind of public space that favors the good life our freedom-loving forebears coveted. The project’s character will be defined in part by the buildings that give it shape and by its color, texture, and complexity. The surrounding structures—the Wells Fargo Bank, Park Place Building, South Park Building, Lane County Courthouse, Smeede Hotel, Tiffany Building, the forthcoming development at 8th & Pearl, and the future Eugene City Hall—are or will be of sufficient proportions to visually contain Town Square. At the moment, those surrounding buildings mostly turn their backs toward the space. The addition of the Farmers Market pavilion and City Hall will generate a level of urban energy commensurate with Town Square’s civic importance and historic significance. That energy will in turn prompt owners of the surrounding private properties to make improvements to their buildings. Ideally, these will liven the edges of Town Square and further cement it as downtown Eugene’s center of gravity. The impetus to make enhancements will be a positive externality. Overall, the social benefit of those improvements will exceed whatever profits the property owners accrue. 

Town Square rendering.

The late architect Charles W. Moore (who I worked with back in the mid-eighties) wrote a seminal essay in 1964 entitled You Have to Pay for the Public Life. While the piece documented his perceptions about how public space in America—particularly in California—were changing, it primarily served as a critique of the politics of public space and private development at the time. Moore saw a shift toward private ownership of the public realm. He famously used Disneyland as his case in point, reframing publicness as a byproduct of real estate planning and investment. Though he questioned what the public realm consists of, or even who needs it, Moore also celebrated the importance of “sorting out for our special attention those things for which the public has to pay, from which we might derive the public life.” 

Fundamentally, Moore argued paying for the public life is necessary to avoid the loss of differentiated places and the emergence of “gray no-places and the inundation of the places of special significance.” He saw this responsibility extending to both the public agencies and private developers responsible for so much of the built environment that shapes society’s shared spaces. Though more than half a century has passed since he expressed his views on the subject, his words remain relevant today. 

Even dyed-in-the-wool free marketeers can agree operating within a communal vision and legal framework is potentially profitable. Good public spaces repay the investments in them—both private and public—many times over by abetting economic and cultural vitality. Developers enjoy the rewards of their commitment to a shared community vision through revenues generated by the desirability of the places they’ve helped shape. Local governments win too as the tax base swells. This is an implicit social contract, one necessary if our public spaces are to thrive. 

Paying for the public life is not a zero-sum proposition. Everyone wins if we all invest in the betterment of our public spaces.

Carl J. Oslund (1947 – 2019)

Carl Oslund

I lost a brilliant collaborator, and more importantly a good friend, to cancer very recently. It was my privilege to know and work with Carl Oslund. Over the course of the past two decades, his firm—Oslund Design—partnered with mine (Robertson/Sherwood/Architects) on numerous projects. Carl’s world-class talent as a designer contributed immeasurably to the success of those jobs. His skill with branding, art direction, graphic design, and environmental graphics brought an undeniable vitality to our work together—providing impeccably tailored results for each and every commission.

Our professional collaboration dated back to 2000 with the first of what would become a series of new branches and remodeling projects for LibertyBank in locations throughout Oregon. We later worked together to refresh the former Oldfield's Appliance store and also transform the Oregon State University men’s basketball locker room and meeting facility. Most recently, I looked forward to teaming with Carl on the design for a new Lane County Courthouse but alas, that opportunity to once again join forces is lost.

LibertyBank branch

Oregon State University men's basketball locker room

Carl’s other products in partnership with Robertson/Sherwood/Architects included the extensive remodeling of Fenton Hall on the University of Oregon campus, graphics and signage for Jerry’s Home Improvement centers, and projects for the Willamalane Park and Recreation District. His design approach to every one of our collaborations was clean, functional, timeless, and yet distinctive. I would never characterize Carl’s work as ostentatious or superfluous.

Fenton Hall, University of Oregon

Beyond his work on projects with my office, Carl’s portfolio included a truly remarkable list of prominent clients, among them Benneton, Nike, the National Football League, and the United States Tennis Association. Closer to home, Carl’s clients included EWEB, Travel Lane County, 9Wood, and the University of Oregon Department of Athletics.

Like me, Carl was a member of the Emerald Executive Association (EEA) here in Eugene. It was through EEA that I came to know Carl well. I was always impressed by his intelligence, obvious talent, endurance, and athletic prowess. True to his Swedish roots, he was soft-spoken and disinclined to boasting (unless it was in cheering the exploits of his alma mater, The Ohio State University). Carl was a sneaky good golfer, but always a gracious winner. He and I enjoyed numerous conversations on wide-ranging matters including travel, his passion for the outdoors, politics, culture, and of course design.

I spoke with Carl over breakfast little more than a week before his passing. He informed me of the bad news: his cancer had aggressively metastasized and the prognosis was grim. Photographer Jon Christopher Meyers, with whom Carl shared studio space, told me Carl was in considerable pain as the cancer ravaged his body during the last days, necessitating a potent pain management regimen. That Carl left us so quickly after my last conversation with him is astonishing, but merciful in the end.

Death is a part of life, but it’s never easy to accept death when it takes someone you know and treasure. Everyone who knew Carl, personally and professionally, will miss him terribly, none more so than his family, to whom I extend my sincerest condolences.

The following is Carl’s obituary as published in the November 3 issue of The Register-Guard:

Carl J Oslund
05/30/1947 - 10/21/2019

Carl Joseph Oslund was born in Cleveland, Ohio to Mary Ann and Carl Oslund. He joined older brothers Lawrence and William in sharing an idyllic Midwestern childhood. He made lifelong friends, found an early love of golf, skiing, ice skating and motorcycles, excelled at gymnastics and graduated from Charles F. Brush High School in 1965.

He arrived at The Ohio State University with aspirations to be an art teacher. Instead, he discovered an aptitude for the whole spectrum of visual arts and was rewarded with a lifelong career in graphic and environmental design. He left Ohio State with a BFA and MA in Visual Communication Design and a job at a prestigious, established agency in Toledo, OH. He valued this experience throughout his career but elected to move to Oregon after his marriage to first wife Mary Holcomb, a Eugene native. They married in 1974 and welcomed daughter Liv the following year. The family arrived in Eugene in May of 1975. Mary Oslund founded a dance company, earning local and later national renown as a dancer, teacher and choreographer. Carl worked as a freelance designer and founded Oslund Design in 1977. Carl also discovered what would become a lifelong love of running, hiking, climbing and kayaking. He ran the Butte to Butte 42 consecutive years (walked it in 2019), ran ten marathons, climbed the South Sister every September, climbed Mt. Shasta three times and Mt. Whitney once. For him, a perfect day could always be had playing 18 holes of golf at Tokatee or skiing Mt. Bachelor.

Carl met his second wife Katherine Corgel in 1984. They were engaged while in Paris for New Year's in 1985 and married in May of that year. Their lives were blessed by the birth of daughter Claire in 1987.

Carl was beloved by his family and a wide circle of friends. He had amazing determination and energy for his work, his family and the endless maintenance on his 20- acre property. He tolerated the family horses and loved the family dogs. Carl traveled widely for work and for pleasure (though the concept of vacation was a little lost on him). He worked at Oslund Design until the week before his death and had taken on a flexible part time position at long time client 9Wood in Springfield, OR providing in-house design and marketing support. He enjoyed being an employee and held his coworkers in high esteem.

Oslund Design employed many gifted graphic designers over 42 years. Carl always appreciated that the success of the firm was not his alone and he was grateful for the contributions of so many talented colleagues and to the wider community of vendors to design firms in Eugene. A special thank you to Anna Collins, Graphic Designer and to Jon Christopher Meyers, Photographer for their support. Please visit www.oslund.com to see a sample of Carl's projects. Oslund Design will continue to provide design services and honor his vision.

Carl began treatment for cancer in August of 2018. Although chemotherapy and radiation initially seemed effective, he was diagnosed with metastatic cancer on October 1st, 2019.

He leaves behind his wife Katherine Oslund of Eugene, his daughter Liv Oslund and his grandsons Gabrielle and Thomas of Lanciano, Italy, his daughter Claire Oslund and her husband Marlin Mueller of Eugene, OR, his former wife Mary Oslund of Portland, OR, his brother Lawrence (wife Marge) of Cary, N.C. and William (wife Judythe) of Kalaheo, HI. He was a brother in law to Mary Jane and Jim Brustman of Henderson, NV and Rich and Joan Corgel of Manhattan Beach, CA. He was an uncle to Dawn and Larry B., Chris, Cheree, Jennifer, Kate, Leah, John and Steffanie.

Carl was so loved and will be terribly missed by everyone he held dear.

Carl's family will hold a Celebration of His Life for friends and colleagues on November 13, 2019. Please contact kco@oslund.com for details.

Please sign the guest book at www.registerguard.com/legacy