The Quiet Dispossession of Civic Space

The Standard, a student housing project by Landmark Properties (my photo). Note the absence of active storefronts fronting the street.

I first wrote about the potential redevelopment of the former PeaceHealth University District campus back in March. At the time, PeaceHealth had just listed the 12.5-acre property, and speculation about its future remained wide open. I allowed myself to imagine a scenario in which the site could evolve into a true civic asset: a place that stitched together the University of Oregon campus and the West University neighborhood with a mix of housing, public space, and services responsive to Eugene’s particular needs. That vision reflected cautious optimism, a recognition that the opportunity was rare and worth aspiring toward, even if the odds seemed long.

Now, just a few months later, we have breaking news. According to Eugene Weekly, PeaceHealth appears to have found a suitor. Landmark Properties, a national student housing developer based in Georgia, responded to the RFP and signaled its intent to move quickly. Landmark reportedly plans to secure demolition and construction permits as soon as February.(1) While the sale hasn’t closed, the courtship between PeaceHealth and Landmark looks serious. 

For those familiar with Landmark’s presence in Eugene, the news doesn’t come as a shock. The company recently completed The Standard, a massive luxury student housing complex on Broadway near the United States Courthouse. Like many of its peers across the country, Landmark focuses on high-end amenities, private leases, and sealed-off designs that prioritize interior lifestyle branding over meaningful engagement with the public realm. Retail spaces, welcoming sidewalks, or other contributions to the streetscape rarely figure into their formula. These are not buildings designed to support the long-term life of a city. They’re financial instruments, meant to be operated for profit, traded, and flipped. 

The arrival of luxury student housing brings short-term gains: an expanded tax base, temporary construction jobs, and more beds for students. But it also introduces long-term tensions. Wide, blank walls and missing storefronts dampen street activity. Affordability erodes as land values rise and buildings target premium rents. Architectural cohesion frays, with these newer developments often ignoring context or heritage. Most crucially, these buildings age poorly. 

The Hayward Student Living complex (aka 13th and Olive) as viewed along Willamette Street (Google Street view). Originally developed by Capstone Collegiate Communities and now owned by Timberline Real Estate Ventures, the roundly criticized development did not provide the initially promised street-level retail storefronts when completed in 2014. 

To be clear, more student housing isn’t inherently a bad thing. Adding to the housing stock—at any level—can help ease market pressures and create more breathing room overall. That said, what gets built matters. Buildings with rigid floor plans aimed at a narrow demographic can't easily evolve into more inclusive or diverse housing over time. The problem isn't that new high-end student housing projects are being built; it's that they're being built in a way that limits future use and contributes little to the larger civic ecosystem.

The PeaceHealth site deserves better. Its scale alone makes it consequential, but so does its location. Once a hub for community health services, the University District campus holds an institutional memory that still resonates with many residents. Redeveloping the land as another cloistered enclave of high-end student housing would erase that legacy and squander a rare chance to create something that serves broader community needs. 

The City of Eugene retains some, albeit limited, leverage. Projects of this scale must undergo Site Review, as laid out in Eugene Code sections 9.8430 through 9.8450. This process requires developers to demonstrate how their proposals address circulation, building orientation, landscaping, and compatibility with surrounding uses. While not a cure-all, Site Review creates a channel for public and staff scrutiny. These requirements don’t block development outright, but they do insert friction—opportunities for people to ask questions and raise concerns. 

Even so, the outcomes we’ve seen from recent luxury student housing projects raise valid doubts. Why hasn’t Site Review resulted in more pedestrian-friendly or contextually responsive buildings? Why does so much of it feel like a formality? In practice, Site Review often falls under the “clear and objective” track mandated for housing projects. If a developer checks the right boxes—height, setbacks, open space—the City has little discretion to say no or ask for something better. Unless a developer requests an adjustment or variance, public hearings typically don’t happen. Staff, constrained by deadlines and legal obligations, rarely have room to push back. The process becomes paper-driven, not vision-driven. Fundamentally, the City of Eugene’s current planning tools aren’t built to navigate this scale of development. 

The Standard effectively presents its backside across 8th Avenue to the Wayne L. Morse United States Courthouse. (2)

Meanwhile, Eugene continues to absorb wave after wave of high-end student housing. New projects keep entering the pipeline, even as recently completed buildings each add hundreds of new beds. With Landmark now looking to redevelop one of the city’s most significant properties, it’s worth asking how long this model can persist. The market for luxury student apartments isn’t infinite. At some point, supply will outpace demand in this very specific market niche. When that happens, vacancies will rise, rents will stagnate, and investor interest will cool. Maintenance slips, services get cut, and ownership turns over. The downward spiral is easy to recognize and hard to reverse. 

Buildings designed to turn a quick profit rarely transition well to long-term community assets. And as I mentioned above, there are challenges converting projects optimized for the premium student housing market into typologies better suited to meeting Eugene's more pressing needs. 

PeaceHealth could still alter course, but I see little reason to believe it will. As a private seller, it holds the right to choose whichever buyer meets its institutional goals. City officials might consider tightening design standards, but introducing new regulations now would likely provoke legal challenges. And the University of Oregon, a natural partner in shaping the site’s future, has already made clear that it intends to stay out of the discussion. 

So here we are. A major civic parcel, once dedicated to care and community health, now appears destined for yet another branded student lifestyle compound. It may not count as a scandal, but it’s certainly a loss. Not just of a building, or a set of services, but of a chance to do something better. Something that Eugene, with all its promise and challenges, could genuinely use. I return to this subject not to repeat myself but because the stakes are high. What happens here will shape the city’s trajectory for decades. The die may not be fully cast, but the mold is setting fast. 

(1)    Initiating demolition and construction on the site as soon as next February seems entirely unrealistic to me. 

(2)    Aside from its main entrance, The Standard is entirely lacking active storefronts that would enliven its street frontage. Granted, that frontage, particularly along the heavily trafficked Mill Street approach north toward the viaduct, is a less-than-accommodating pedestrian realm. Regardless, the building turns inward rather than engaging the city it sits within. The Standard also squats on E. 8th Avenue opposite the United States Courthouse as a less than fitting foil for the design by Pritzker-prize winning architect Thom Mayne. Imagine if a portion of that site had instead been reserved for a public gathering space, a plaza of a scale commensurate with the importance of the courthouse.