My
office (Robertson/Sherwood/Architects pc) recently participated in five
interviews for potential clients—all inside a three-week span—and I personally
was involved in four of the five. While not a remarkable number within such a
short period to some firms, for a small one like ours it was unusual. Three of
the five projects we pursued would be among the largest we might ever become
involved with. In every instance, the interviews were part of formal,
multi-step selection processes conducted by corporate clients or public
agencies.
For
each project, the process entailed an initial response to a Request for
Qualifications, in which we described who we are, our relevant experience, and
our proposed staffing and project approach. The interviews followed, which
meant the selection committee for each client group ranked our team among the
highest-scoring candidates for the job and worthy of further consideration.
Interviews
are important for both us and our prospective clients. Meeting face-to-face
gives everybody an opportunity to know each other better and judge whether the
fit will be good for everyone proposed to be involved with the project. Communication
style, experience, sense of flexibility, and chemistry all matter. I’m a firm
believer in the value of an interview to clients when selecting their
architects (and vice versa). More often than not, a project’s ultimate success
comes down to relationships, which may be as complex and fraught as a marriage.
Plenty
of advice is available online
or in books
about how to deliver an effective presentation as part of an interview, so I
won’t offer any of my own. What I will do is talk about our recent experiences
from my perspective.
For
me, the opportunity to put our best foot forward while competing for the most
attractive projects is both exciting and satisfying. Exciting because the
pursuit of the choicest jobs is exhilarating. Our office is energized by
competition. Satisfying because each is a chance to hone our message and
interview skills. This is particularly true as our younger staff assume
leadership roles on our proposed project teams. Witnessing their professional
growth and performance during the interviews is gratifying and bodes well for
the future of RSA.
Part
of the message we convey is what makes Robertson/Sherwood/Architects the right
choice. The team we bring to the table is critical. This is why we welcome the opportunity
to interview. We believe who we are is our strength. Pretty pictures of our
past projects are helpful but what is absolutely necessary is gaining the
confidence of the selection committee members by letting them know we have
their interests in mind. This requires demonstrating an understanding of who they
are and the unique concerns their projects raise, so it’s important the
team members we present at interviews are well-versed on those points.
We
do sometimes need to partner with more substantial firms who bring the
requisite portfolio of relevant projects and resources to our proposed teams
for a project we’re interested in. This was the case in three of the five jobs
we recently interviewed for. We’ve been very fortunate to team up with some
outstanding offices over the years, among them Mahlum Architects, DLR Group,
SRG Partnership, RDG Planning & Design, Rosser International, and Shepley Bulfinch. In every instance where we’ve done so, we first made sure the personalities
of our firms were compatible and the approaches we bring to projects were
complementary.
I
have consistently found it reassuring in those instances we do partner with large practices
of regional or national reach to find we’re not behind the curve when it comes to
interviewing and presentation methods. They don’t use advanced presentation
technologies that are light years beyond what we’re familiar with. The tools they
employ are tried-and-true: PowerPoint, boards mounted on easels, etc. How we
produce a presentation for a particular interview boils down to what we believe
may be most appropriate to the specifics of the project we’re pursuing and what
we know about the selection committee.
While
I still sometimes have butterflies in my stomach before an interview, this is
now more the exception than the rule. Age and experience, and with it a modicum
of wisdom, undoubtedly contribute to the greater ease I feel today during
presentations or interviews. It helps to confidently know what I know, and also
what I don’t know. I’ve also learned to be present,
physically in control, and relaxed as possible. I now actually enjoy
participating in interviews.
FYI,
our scorecard for the five projects we recently interviewed for is as follows:
- Wins: Two
- Losses: One
- Pending notification: Two
“You
win some, you lose some, but real winners know losses make them stronger,” or
so goes the tired old clichĂ©. It’s true though—we do learn from each interview
experience whether we win the job or not. Vying respectfully with our rivals in
the pursuit of commissions is fun because it’s challenging, elicits our best
efforts, and prompts us to recognize both our strengths and weaknesses.
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