I changed the blog’s tagline recently. The old one—Architecture and urban design in Oregon’s southern Willamette Valley—served its purpose for a long time. It described the work I was doing, the place I was doing it, and the lens through which I tended to look at things. It made sense until it didn’t, which happened more or less when I retired (two years ago!), and the writing here began to move beyond that frame.
The posts now range more widely, and the new tagline—Essays on place, perception, and the built environment—reflects that shift. It’s accurate without being too pretentious, and it doesn’t pretend the blog is still tied to a professional brief.
This isn’t a rebrand, and it isn’t an announcement of new directions. It’s more like updating a label on a drawer after you’ve rearranged what’s inside. Most readers won’t notice, which is fine. The point is simply to keep the framing honest, so I can continue writing without the burden of an outdated tagline.
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